The following is reblogged from a Magic Monday Tip on 30 Day Books:
Sometimes it takes me 20-30 minutes of looking over a client’s website, social media and Amazon page before I really understand what their books and writing are about. 20 minutes! That’s not cool. I do it because it’s work, but your reader is not going to stick around that long to work out what your writing is about and whether or not they’ll like it.
Make it easy for people.
You want to make sure that potential readers understand in an instant what your writing is about. You want them to “get” you in an instant and to be attracted to your books (or to turn away to something more fitting, which is fine.)
A tagline is a short, catchy one-liner that encompasses the feel of your stories and writing. It’s telling your readers exactly what they are in for.Here are some great author taglines to give you more of an idea…
“Smart, Sassy Fiction with a Southern Twist” Lauren Clark“Heart, Humor, and a Happliy Ever After” Heather Thurmeier“I’m the author your mother warned you about” Shelli Stevens